The Star Wars Episode VII: The Force Awakens teaser trailer has surpassed 40 million YouTube views in less than 72 hours online, according to a preliminary estimate by The Hollywood Reporter.
For comparison, the Fifty Shades of Grey trailer did 36.4 million YouTube views in its first four days when the trailer dropped in late July.
The Star Wars trailer has been met by positive reviews, parodies (what would Lucas do?), a Lego version and comparisons with the Jurassic World trailer that dropped a few days ahead of The Force Awakens.
Anglo-African actor John Boyega responded to criticism about his character, a black stormtrooper, that pops up in the first few seconds by writing on instagram, “Get used to it.”
Star Wars Episode VII: The Force Awakens opens in theaters Dec. 18, 2015.
