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14 December 2012 - 05:12 AMT

Dell: no plans to enter smartphone hardware business

During the Dell World conference in Austin, Texas, Dell president of global operations Jeff Clarke told attendees that the company will not enter the smartphone hardware business. Instead, Dell will provide smartphone solutions, and serve as the preferred BYOD provider of solutions in the marketplace, tomshardware.com reports.

Dell hasn't been all that successful in the mobile device segment. The Dell Aero smartphone was considered as a "huge disappointment" while its Venue line-up reportedly "fell short of the competition".

Clarke told conference attendees that Dell remains optimistic about the PC sector despite its decline, that the company still has long-term prospects.

Dell has taken an 11-percent drop in revenue year-over-year, and that the company's PC business has been hit the hardest. Dell's worldwide shipments have fallen nearly 10 percent while its market share in the PC sector has fallen 14 percent.

"I look at the middle class as it grows over the next 20 years from 1.8 billion people to 4.9 billion people and the opportunity for PCs there," Clarke said.

Currently Dell offers the XPS 12-inch convertible Windows 8-based Ultrabook, starting at $1199. There's also the XPS 10-inch Windows RT tablet starting at $499, and the Latitude 10-inch tablet for business with Windows 8 Pro and a starting price of $649.