Apple released a set of new iPhone commercials dubbed "Brilliant" and "Discover" to show off various features and apps on the smartphone, CNET reports.
Choreographed to upbeat music – the same as its recent iPad ads – the commercials display the phone in a pair of hands that click, tap, and swipe through various games, apps, and videos.
"Brilliant" highlights how people can use the smartphone to pay for a Starbucks coffee with the Passbook app, use the scientific MyScript math calculator, and control the dimming of a lamp with the new Hue Lighting app.
"Discover" focuses on Apple's maps app and also shows features like how users can tune a guitar with the smartphone and find new restaurants, music, and locations with numerous other apps.
