April 20 marks an unofficial holiday that is celebrated by a certain subset of citizens, and there’s likely a rather large crossover between 4/20 observers and fans who are looking forward to the comedy This Is the End, Collider said.
As part of the promotion for Seth Rogen and Evan Goldberg’s apocalyptic comedy (which also marks their directorial debut), a new promo video has been released.
The promo reveals how Rogen, James Franco, Jay Baruchel, and Danny McBride celebrate 4/20.
The film also stars Jonah Hill, Emma Watson, Jason Segel, Michael Cera, David Krumholtz, Paul Rudd, Martin Starr, Mindy Kaling, Kevin Hart, Aziz Ansari, and Rihanna. This Is the End opens on June 14, 2013.
