Facebook has acquired Parse, marking its entry into a whole new business category: paid tools and services for developing mobile apps.
The company is buying the mobile-backend-as-a-service startup in a deal that is worth $85 million, according to TechCrunch.
Parse was founded about two years ago by a small group of seasoned Googlers and Y Combinator alums who got together to build a useful set of back-end tools for mobile developers. They originally called their back-end service, the “Heroku” of mobile in a homage to what was one of YC’s biggest exits to date — the $212 million sale of Heroku to Salesforce.com. They offer services that help mobile developers store data in the cloud, manage identity log-ins, handle push notifications and run custom code in the cloud.
Now through the Parse deal, the company will be able to offer back-end services for data storage, notifications and user management. This is a brand new kind of revenue stream for Facebook, as the company is keeping Parse’s freemium revenue model. Parse currently has over 60,000 apps and roughly the same number of developers. They focus on monetizing the top 10 percent of their clientele, TechCrunch says.
“This fills out one of the pillars of Facebook platform that we’ve been thinking about for awhile,” said Facebook’s Director of Product Management Doug Purdy. “Since 2007, the Facebook platform has been about being an identity mechanism with sharing. But over the course of the last six months, we’ve been thinking about how we can help applications get discovered and how they can be monetized.”
