Apple Inc is exploring launching iPhones with bigger screens, as well as cheaper models in a range of colors, over the next year, Reuters reported citing said four people with knowledge of the matter.
Apple is looking at introducing at least two bigger iPhones next year – one with a 4.7-inch screen and one with a 5.7-inch screen – said the sources, including those in the supply chain in Asia. They said suppliers have been approached with plans for the larger screens, but noted it is still unclear whether Apple will actually launch its flagship product in the larger sizes.
"They constantly change product specifications almost to the final moment, so you're not really sure whether this is the final prototype," one person with direct knowledge of the matter told Reuters.
The iPhone 5 launched last September was the first to veer away from the Apple phone's 3.5-inch screen, which Jobs famously deemed "the perfect size for consumers" and had been used in every iPhone since the iconic device was unveiled in 2007.
The current iPhone 5 has one of the smaller screens among the best-selling smartphones in the mobile market, where consumers spend more time browsing the web and streaming content. Samsung's Galaxy S4 and Galaxy Note 2 have 5-inch and 5.5-inch screens, respectively.
For this year, Apple is expected to launch two new models, widely referred to as the iPhone 5S, with new fingerprint technology, and a cheaper version in plastic casing, supply chain sources have said. Apple plans to dress up the cheaper phone in a range of 5-6 colours to differentiate it from the more expensive model that has traditionally come only in black and white.
The U.S. firm has discussed a price of $99 for the cheaper phone, the timing of which could slip to next year, one of the people said. It's not yet clear what the final price would be.
Test production for both the standard and cheaper iPhone models aims to start next month, with mass production ramping up in August to meet a September launch target, two people said.
"Trial production was originally planned to start in June, but the mixing of colours is taking longer than expected as Apple has very high and idealistic standards," said one source in Asia, adding 20 million plastic iPhones are expected to ship in the October-December quarter.
Japan's Sharp Corp and Japan Display and South Korea's LG Display will supply the panels for the aluminium iPhone 5S and the plastic iPhone, while Hon Hai Precision Industry will assemble the higher-end phone and Pegatron will put together the cheaper model.
