Burberry is partnering with Apple TV to live stream its first consumer-facing, immediately shoppable runway collection on February 22, Racked reports.
The Apple TV Burberry stream will have a shopping component too, just like the show. According to a Burberry press release, viewers can request a call through Apple TV from Burberry customer services reps in order to pre-order select pieces from the collection.
You'll also be able to re-watch the show and see all the looks in greater detail, thanks to the Apple Remote. It doesn't sound quite as revolutionary as Gilt's 3-D Apple TV shopping experience, but it does sound advanced for a live stream. Those without an Apple TV can watch the show on Burberry's site here.
