Instagram has begun rolling out a update that lets you record longer videos on the media-sharing application. Starting Tuesday, March 29, you’ll be able to post videos as long as 60 seconds, an increase from the 15 seconds you had before, VentureBeat said.
It’ll be available on both iOS and Android, but only a small group will have this capability to start, including both verified and nonverified users. Instagram said that it will be rolling out to everyone “in the coming months.”
Advertisers were the first to see the increase as Instagram allowed them to create 60-second video ads, with brands like T-Mobile and Warner Bros. taking advantage of it ahead of Super Bowl 50, VentureBeat says.
Nearly three years ago, Instagram added support for videos, with Facebook CEO Mark Zuckerberg saying, “We’re really just getting started with this product.” At the time, you could upload 15-second clips and apply one of 13 filters to make your video stand out, VentureBeat reminds.
“When I think about what Instagram is, I think about moments … at our core visual imagery is everything,” said Instagram cofounder Kevin Systrom at the time. “Our mission is to capture and share the world’s moments, and we live that every single day.”
