U.S. Army Accessions Command launched an iPhone application and a mobile website as part of its Army Strong Stories blogging and storytelling platform.
As a natural extension of the Army's ongoing commitment to engage potential recruits via social media channels, the Army Strong Stories iPhone app and mobile website offer portable access to site content, while also enabling users to share their own Army Strong story, post comments, and learn more about Army service and the breadth of careers available.
With a recent Nielsen research report projecting that one out of every two Americans will own a smartphone by the end of 2011, mobile adoption is also expected to increase among Soldiers as the Army expands its smartphone test pilot program throughout the nation. Furthermore, with more than 600 Soldier bloggers now participating on Army Strong Stories, mobile connectivity remains a high priority for Soldiers looking to stay in communication with their units, bases, fellow Soldiers, and friends and family members and the U.S. Army's mobile program will facilitate always-on connectivity, PRNewswire reported.
The iPhone application is now available as a free download in the Apple App Store. The mobile website is compatible with the following platforms: iOS, BlackBerry, Windows Mobile, Android and webOS.
