Just 24 hours prior to its worldwide debut online, Sony Pictures unveiled a sneak peek of its superhero tentpole The Amazing Spider-Man during an international fan event held in select theaters around the globe.
According to Hollywood Reporter, in addition to the trailer preview, the studio and the film's stars, who were on hand to answer questions during a live simulcast, debuted footage from the movie.
The highly-anticipated footage played in 13 cities, including Mexico City, Berlin, Moscow and Seoul. DirectorMarc Webbjoined the Los Angeles crowd, Emma Stoneand producersAvi AradandMatt Tolmachshowed up in Rio de Janeiro,Rhys Ifansin London andAndrew Garfieldin New York. Hundreds of fans showed up at the AMC Century City hours before the presentation with the line stretching from the upper to lower levels and around the block. A second presentation was even added to aid in satiating the demand.
The event cannily saw Sony Pictures' unveiling of the new Spidey trailer quickly hijack "post-Super Bowl best commercials" debate by blowing away attendees with the preview's slick footage.
The 3D trailer more than delivers and ditto for the extended scenes which were shown in 2D. Though some of the material had already been screened for fans during last year's Comic-Con Convention in San Diego, there were a couple of shots still in the animatic stage. The brand new footage reveals some of Dr. Curtis Connors' evolution into classicSpider-Manvillain the Lizard, as well Peter Parker's hand in creating the amphibious freak.
In between viewings of the trailer and sizzle reel, Webb said one of the main focuses in the new Spidey movie was to explore Parker’s life in the context of being an orphan. "I wanted to treat Peter Parker in a more naturalistic way,” he said.
