With just over 60 days to go until UEFA EURO 2012tm kicks off, Orange has signed a new player to help fans enjoy the top European football tournament like never before – Sony Mobile Communications.
Orange, official global partner of UEFA EURO 2012tm, is working with Sony Mobile Communications to bring the tournament to life for fans across Europe through online competitions, in-store promotions, and live events – giving fans hundreds of new opportunities to win tickets from Orange, Xperia and Live with Walkman smartphones and other great gifts.
The key elements of the partnership, which may vary from country to country, includes competitions that are open to anyone, i.e. not limited to Orange customers, in the 11 Orange European markets, the company said in a press release.
Orange Golden Goal with Sony Mobile Communications– starting in May, fans can compete in an Orange Facebook game testing their football knowledge for opportunities to win VIP packages to the final of the tournament, Sony Playstation products and Sony Xperia smartphones.
Orange is a sponsor of UEFA EURO 2012™, with Orange Poland acting as the exclusive telecommunications partner in Poland, and Orange and UEFA developing the official mobile application for the tournament. Orange customers with Xperia smartphones will be able to receive this automatically via an over the air update.
This is Orange’s first pan-European sponsorship, with the following countries participating in the sponsorship: Armenia, Spain, Poland, France, the United Kingdom, Slovakia, Romania, Austria, Luxembourg, Moldova and Switzerland.
Orange Supporters’ Cup (www.supporterscup.orange.com) another pan-European project, has already started. Today, fans can compete individually and in teams for prizes including VIP bus trips to Warsaw and Kiev, and Xperia S smartphones. Open to anyone in the 11 Orange European markets.
