The International Executive Service Corps (IESC) is realizing a program of Armenian jewelry supplies to US. Chief of IESC enterprise development programs Armen Shahbazian told “Arka” agency about it. In his words, the advantage of the Armenian jewelry at the American market lies in its low price and high quality work. But as noted by Shahbazian, the only shortcoming of these articles from the point of view of the US wholesale buyers is their design. In his words, the tastes of the American consumers significantly differ from those of the buyers of Armenia, Russia and the entire post-Soviet space. In this regard IESC is carrying out a market research on the US jewelry, after which the organization experts will advise the Armenian jewelers on the design.
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