The global lifestyle brand Rien-à-Porter has prepared a special gift for Yerevan. Throughout October, residents and visitors of the capital are invited to experience “Leo’s Diary” – an audio-immersive performance unlike anything the city has seen before.
Equipped with headphones, participants will embark on a poetic journey that begins on the rooftop at 1 Northern Avenue and concludes at 35 Pushkin Street – the home of Rien-à-Porter. Along the way, they will uncover Yerevan’s hidden corners, stories, and beauty through insightful narration. The experience unfolds as a heartfelt confession of love to the city and its people – filled with emotion, discovery, and new perspectives.
“With this audio-immersive performance, we are officially announcing the opening of the Rien-à-Porter lifestyle concept. It’s a truly unique format – one of the first in Armenia to address the city itself through an artistic narrative. We believe it will leave no one indifferent,” said Inna Hovhannisyan, Head of PR and Special Projects at Rien-à-Porter.
The story is narrated by Leo the Caucasian Leopard, Rien-à-Porter’s brand mascot. Throughout the journey, Leo guides participants with witty commentary and personal reflections, turning the walk into an engaging and interactive adventure – an invitation to rediscover downtown Yerevan through new eyes (and ears).
Rien-à-Porter is a global lifestyle concept where fashion, culture, and everyday rituals come together. Born in Armenia with a Parisian soul, it celebrates global style through a local lens. Its mission is to connect people with the essence of local luxury – wherever they are in the world.
In Armenia, Rien-à-Porter is represented by a physical space at 35 Pushkin Street – a vibrant destination that embodies the art of fine living, connection, and pleasure. From curated collections by international and Armenian designers to signature coffee, refined desserts, and beauty services, every detail reflects the brand’s dedication to craftsmanship, thoughtful design, and sensorial experience.
The brand also operates a global online platform – a showcase of local luxury accessible from Los Angeles to Tokyo.
Rien-à-Porter collaborates with renowned houses such as Jean Paul Gaultier, Rabanne, Magda Butrym, MIISTA, and Paris Texas, alongside leading local designers from around the world. Its philosophy – “Local is the new luxury” — defines a new way of seeing elegance in today’s world.
To take part in “Leo’s Diary”, please register via the following link.
