Recent research and analysis conducted by HSBC Bank Armenia TSC (providing short-term loans, bank guarantees and other services in the sphere) indicated a low level of structured trade finance product utilization by Armenian importers and exporters, being about 4% of Armenia’s international trade turnover in 2008. HSBC Armenia TSC specialists saw this as a challenging opportunity to grow TSC portfolio by holding seminars on the advantages and convenience of trade finance solutions available at HSBC to the prospective customers through series of seminars.
Two seminars were organized, at Caucuses Research Resource and SME Development National Centres, with participation of 35 companies involved in export and import businesses, the banking industry, as well as students and postgraduates. HSBC Armenia TSC specialists introduced the tools and services which contribute to further success and growth of trading companies.
Both Trade seminars won significant interest from the participants and received positive coverage on TV news.
Bank plans to continue organization of such trainings in future, at the same time providing high-quality professional consultations so as to attract more clients and enhance the bank’s image.