World market of wine is currently on the threshold of serious discoveries, according to the head of Armenian Winemakers’ Union Avag Harutyunyan.
“40 years ago, having grown tired of traditional French, Italian and Spanish wines, the world discovered wines from Chilli, New Zealand, South Africa, Australia. The countries in question offered lower prices for popular sorts, posing serious competition to the Old World. Currently, these wines make up 15-20% of world wine market share,” he told a news conference in Yerevan.
At the same time, the head of the Union believes that the vector of current discoveries is aimed at the original territories, where the grapes and wine originated from. “We can benefit from the situation, as grapes originated in Armenian upland, where the wine was made for the first time ever. Our neighbors, Azerbaijan, Turkey, Georgia, also seek to succeed in this field, negating the Armenian factor. Armenia has to struggle to preserve what’s hers by right, making the world aware of its riches,” he stressed.
