Corporate social responsibility in European football is the focal point of a UEFA knowledge-sharing seminar with its member national associations in Sarajevo on October 4 -5.
The seminar in the capital of Bosnia and Herzegovina, to which UEFA's 53 member national associations are invited, is being staged as part of the European body's innovative Knowledge & Information Sharing Scenario (KISS), in which knowledge and expertise on various key topics is shared across the national associations for the overall benefit of European football.
The objective of the workshop is to clearly understand the overall definition of corporate social responsibility, as well as how its global position is evolving to become an integral part of management. In recent years, corporate social responsibility has gained considerable momentum and is now emerging as a matter of course for governance. The Sarajevo gathering will look at how this relates to UEFA's member associations and European football in its entirety.
National associations and UEFA partners will be giving good practice presentations to show their work in the field of corporate social responsibility, and participants will hold group discussions in which they will seek to define the way forward.
UEFA makes use of football's immense social standing and its role as European football's governing body, plus the various high-profile European competitions and tournaments, to pursue a variety of social responsibility projects which highlight specific social issues that affect the game and the social platform on which it is played. It has entered into various core and associated partnerships with stakeholders, and provides important support to them in transmitting and emphasising a variety of messages, UEFA official website reported.
